Four diverging codebases → one shared theme, market level overrides.

Four storefronts ran four diverging codebases, and one team was maintaining all of them. Every fix had to be made four times.

Theme architecture
What we built

One shared theme architecture with market level overrides, so a change ships once and every storefront inherits it.

Shopify surface

Online Store 2.0 theme, metaobjects, Shopify Markets

Redrawn for privacy

More builds
002 Full theme switch The store needed a complete theme replacement without going offline or losing orders while trading continued. An equestrian retailer 003 Ongoing development A steady stream of storefront work: enquiry forms the theme could not do, a booking calendar, and theme transfers between environments. A luxury jewellery brand 004 Checkout UI extension The brand wanted a shipping protection offer at checkout, and no off the shelf app matched how their checkout worked. A DTC brand 005 POS UI extension Staff needed to capture order specifics at the counter that Shopify POS has no field for, and were tracking them on paper. A jewellery retailer 006 Fulfilment integration Orders had to reach an external fulfilment provider, and support was answering delivery questions from two systems. A supplement brand

Facing the same constraint?

Tell us how it shows up in your store, and we will tell you the sensible next step.

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