Four diverging codebases → one shared theme, market level overrides.

Four storefronts ran four diverging codebases, and one team was maintaining all of them. Every fix had to be made four times.

Illustrative image for theme architecture
Client

A multi market retailer

What I built

One shared theme architecture with market level overrides, so a change ships once and every storefront inherits it.

Result

A fix now ships once, and all four storefronts get it.

Shopify surface

Online Store 2.0 theme, metaobjects, Shopify Markets

Relevant if

You sell in several markets and keep a separate theme, or a drifting copy, for each one.

Redrawn for privacy

More builds
Illustrative image for full theme switch
002 Full theme switch Replace the theme on a live, trading store → two phase switch with no downtime. An equestrian retailer
Illustrative image for checkout ui extension
003 Checkout UI extension No app matched their checkout → a native checkout option, saved on the order. A DTC brand
Illustrative image for ongoing development
004 Ongoing development Features the theme could not do → built into the theme, editable by the client. A luxury jewellery brand

Facing the same constraint?

Tell me how it shows up in your store, and I will tell you the sensible next step.

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