Notes from real builds.
Things that keep repeating across stores, written down so I stop explaining them twice. No theory, no listicles.
Shopify site search best practices
· Theme development · 4 min readShoppers search with their own words, on a phone, and leave when search gives them nothing. How to test your Shopify search and fix the gaps.
Fake urgency at Shopify checkout: why it backfires
· Checkout · 3 min readCountdown timers and fake stock warnings at checkout reopen the doubt your product page closed. Why it backfires on Shopify and what to put there instead.
Google Analytics now shows where people leave your cart
· Analytics & CRO · 3 min readSince 17 August the Shopify Google & YouTube app sends cart views, cart removals and shipping steps to Google Analytics. What changed and how to use it.
Shopify product page tabs vs everything open
· Analytics & CRO · 3 min readTabs make a product page look shorter, but shoppers miss what sits behind them, reviews included. What Baymard found and what I use instead on Shopify.
Show the delivery date on your Shopify product page
· Analytics & CRO · 4 min readShoppers buying gifts ask one thing: will it arrive in time. Why a delivery date beats a shipping speed, and how to show it on your Shopify product page.
Shopify conversion rate: exclude bot traffic
· Analytics & CRO · 3 min readBots inflate your Shopify sessions and drag your conversion rate down. How Shopify's bot filter works, how to check it, and how to read your numbers now.
Shopify custom theme vs paid theme: when to switch
· Theme development · 4 min readA paid Shopify theme is the right way to start. A custom theme wins long term. How to tell your paid theme has already gone custom, and what to do next.
Sticky add to cart hidden behind an app widget on mobile
· Theme development · 3 min readOn mobile, chat, loyalty and accessibility widgets can sit on top of the sticky add to cart. How to spot the overlap in two minutes and how to fix it.
Shopify apps still loading after you turn them off
· Performance · 3 min readApps you switched off or uninstalled can still load code on every page. Why it happens, how to find it in five minutes, and the March 2027 script tag deadline.
Shopify breadcrumbs: why your product pages need them
· Theme development · 2 min readShoppers from ads land on one product page with no way back to the collection. Why breadcrumbs matter for navigation and Google, and how to add them in Shopify.
Shopify Scripts have stopped. What replaces each one
· Checkout · 1 min readShopify Scripts stopped running on 30 June 2026. What replaces line item, shipping and payment scripts, and when a custom Function needs Shopify Plus.
How to block PO Box addresses at Shopify checkout
· Checkout · 2 min readPO Boxes cause failed deliveries and chargebacks. Here is how to stop them at checkout, including Postfach, Packstation and other local spellings.
How to bulk edit Shopify variant names without breaking your store
· Apps · 2 min readInconsistent variant names quietly break filters, search and customer trust. Here is why it happens and how to fix a whole catalogue at once.