Work

The constraint, then what changed.

Every build starts with something the store could not do. Clients stay unnamed and every diagram is redrawn, so the mechanism is the proof.

Illustrative image for theme architecture
001 Theme architecture Four diverging codebases → one shared theme, market level overrides. A multi market retailer
Illustrative image for full theme switch
002 Full theme switch Replace the theme on a live, trading store → two phase switch with no downtime. An equestrian retailer
Illustrative image for checkout ui extension
003 Checkout UI extension No app matched their checkout → a native checkout option, saved on the order. A DTC brand
Illustrative image for ongoing development
004 Ongoing development Features the theme could not do → built into the theme, editable by the client. A luxury jewellery brand
Illustrative image for pos ui extension
005 POS UI extension POS had no field for the data → custom fields at the counter, on the order. A jewellery retailer
Illustrative image for fulfilment integration
006 Fulfilment integration Two systems, one order → status lives on the Shopify order. A supplement brand

Facing a constraint like one of these?

Tell me how it shows up in your store. You get the sensible next step, even when that step is not me.

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